Marginalia
(n) The marks within the margins. Scribbles, comments, critiques, doodles, or illuminations.
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The Willow Price Breakdown
We’re taking a break this week from our series on fabric specs to talk about value – otherwise known as, “why are your pants so expensive?” And you...
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Fabric Specs - Part 2, Construction
In doing the homework I gave you last week, you might have discovered that while different fibers certainly feel different from one another, the sa...
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Fabric Specs - Part 1, Content
To be as transparent as possible, we list as many fabric specs as possible on our product pages. We want you to know exactly what you’re buying. Bu...
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The Benefits of Merino Wool - Part 3, Sustainability
This week we’re wrapping up our discussion on merino wool’s benefits, and I’ve saved the best perk for last – sustainability. To understand merino ...
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The Benefits of Merino Wool – Part 2, Structure
Last week, we discussed how merino wool’s relationship with water lends it several benefits: merino keeps you both warm and cool, wicks moisture, r...
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The Benefits of Merino Wool – Part 1, Water
If you’ve spent some time poking around our website, you’ve probably seen a few mentions about the amazingness of merino wool. If you’re new to mer...
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Five Things I've Learned So Far
1. Making the product is the easy part
I might be biased on this part, because I come from a fashion and textile background. But still, develop...
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On Packaging - Part 2, Execution
When we last left off, I had finally settled on recycled kraft paper mailers for my packaging. But that’s just half the story – deciding is one th...
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On Packaging - Part 1, Sustainability
Who has ever given product packaging a second thought? I didn’t use to. Most of my packages always come in plain brown boxes or drab grey bags, whi...
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Making the Willow - Part 2, Garment
I had found the perfect fabric, and now it was time to decide what to make with it. With a fabric this cozy, I wanted to turn it into something tha...
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Making the Willow – Part 1, Fabric
The Willow began at a New York City trade show in January 2020 (more about fabric trade shows coming soon). I was there for my job at the time and...
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Marginalia
Definition: a reader’s thoughts scribbled in the margins of a book or article.
Or in my case, an example of my brain going down the internet rabbit...
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